Inclusion Services helped Nestle to increase the Consumer Awareness and Consideration providing a High Technological Platform for its Interactive Media campaigns.
Background
Nestlé is the world's leading Nutrition, Health and Wellness Company. Nestlé faced a need to increase the consumer awareness and consideration through its Interactive media campaigns.
Thus Nestle was looking for a major integration between the CRM department and the retail sector.
The Solution
Inclusion services implement a set of tools that easily communicate the concept of Nestle products in the Latin American region. Following the Inclusion Services delivery model we have provided the following solutions:
- Developed a Content Management System for Key Brands.
- Search Engine Optimization (SEO)
- Social Media Campaigns: Facebook, YouTube, Twitter.
- Developed a KPI Dashboard to evaluate impact on incremental sales
- Provide monthly reports using Webtrends and Google Analytics
The Result
Today, Nestle can deliver the right enablers for markets, Nestle figured out:
- Many Opportunities in Data Capture (Segmentation) and Integration with Customer Services and retail for acquisition and loyalty-building.
- Establish standard process for "special actions" (promotions to increase DB).
- Achieve a minimum savings target of 25%
- Mitigate risks while transitioning the work and implementing new tools, systems and technologies.
