Background

The Coca-Cola Co. pursued a period of rapid growth in the Latin American one on one communication in order to retain and develop existing customer relationships by being able to make the right offer to the right people at the right time.

The Solution

The solution provides integrated customer and product data for the "Merry Christmas" campaign combined with an applications environment implementing the following technologies:

• Facebook.
• MSN.
• Mobile: Blackberry, iPhone.
• Internet Games.

The Result

The Coca-Cola Co. - Driving Effective Marketing Communications across Multiple Channels.