May 17-19, 2016
SAP and ASUG hosted the 2016 SAPPHIRE NOW, one of the largest global business technology conferences were you can find the latest SAP solutions and exciting technology trends.
SAP´s CEO, Bill McDermott, and the powerful co-founder of Apple, Steve Wozniak, hit the main stage on the first day of conferences, to continue later with outstanding keynotes of different visionary leaders.
“Complexity is really hurting companies in terms of productivity and profitability,” said Maggie Chan Jones, SAP´s Chief Marketing Officer. For this reason, SAP wants to be the best partner to run a digital business. All over every big screen display at Sapphire, you could see their marketing key message “Run Simple, Run Live” with emphasis on rapid live data analysis and elegant user interfaces to support better decision making.
Among 1,200 sessions and 250 exhibitors, more than 20,000 professionals, partners and developers around the world attended these three days of networking to connect with the entire SAP community.
In the end, the British rock band Coldplay closed the event with a live concert full of color and good music. We thank all our clients who joined us this year!